There is now a free artificial intelligence video generator available on Microsoft Bing.

There is now a free artificial intelligence video generator available on Microsoft Bing.

When it comes to the Bing search engine, Microsoft is once again mixing things up. This time, the company is incorporating an artificial intelligence-powered video generator straight into the platform. Using OpenAI’s Sora, this application, which has been given the name Bing Video Creator, is able to generate brief video segments based on simple text inputs. It is currently possible to use the brand-new, cost-free function on the Bing mobile app, and there are plans to launch it on desktop computers and inside Copilot Search at a later time.

It is not surprising that Microsoft has made this decision, given the company has invested several billions of dollars in OpenAI throughout the course of its history in order to power its ambitious artificial intelligence initiatives. Since the tech giant had already incorporated OpenAI’s DALL-E image generating capabilities to Bing in 2023, the incorporation of Sora’s video capability is a logical step that makes perfect sense.

Despite the fact that it has qualities that are ground-breaking, Sora’s introduction has not been altogether seamless. There was a lot of controversy around its introduction, including a harsh warning from the CEO of YouTube, who cautioned against exploiting the massive video collection that YouTube has to provide for educational reasons. In addition to this, the model was subjected to criticism and complaints from a number of the individuals who participated in its early testing.

In the end, Sora was made accessible to the general public at the conclusion of the previous year. Nevertheless, it is now in rivalry with opponents from other AI video models that offer more sophisticated capabilities, such as Google’s Veo 3. However, it is probably only a matter of time until OpenAI publishes an upgrade for Sora in order to stay up with the expanding competition. Because OpenAI has not yet made any announcements, there is currently no way to know when that update will be released. There is no way to know when it will be released.